Manage the organization’s website Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc Track the website traffic flow and provide internal reports regularly Fix any error in online content and arrange webinars and webcasts Attend networking events and product launches. Identify new digital marketing trends and ensure that the brand is in front of industry developments. Work on SEO of the website pages. Edit and post content, videos, podcasts, and audio content on online sites. Promote the company’s products and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Creating and executing SMS, and email-based marketing campaigns. Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns, and events to drive customer acquisition. Promote the brand’s products and services on various social media channels. Build a social media marketing strategy and execute it through competitive and audience research.