• Research ideas and facts pertinent to the type of content/topic assigned • Develop ideas derived from online/offline research and organize the same on paper or computer applications • Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future reference • Write fresh content based on research and brainstorming by following instructions provided for each type of document • Develop engaging content for articles, blogs, stories and social media to entice and engage audience • Proofread content for errors or additions and ensure that content is written per instructions • Ensure that web page content is edited properly to increase on-screen readability • Think up titles for each piece of content keeping appropriateness in check • Copy, edit and proofread content created by other content writers to provide detailed feedback • Ensure that content contains sufficient keywords for search engine optimization • Manage user-generated content on social media sites • Manage the company’s social media presence • Write content for newspapers and magazines keeping in mind the general structure and sentiment of the readers • Develop prototypes and storyboards using a multitude of media creation and graphics editing tools • Rewrite, paraphrase or write content from scratch depending on specific instructions provided in the work order