When I first transferred into the Graphic Communications Management program at Ryerson University I did not realize the impact print and digital media had on consumers' everyday decisions. However, as I delved further into my studies and the industry, I discovered the power of curating a memorable experience both in person and via social media, in addition to utilizing the vast variety of technology advancements that can bring a simple idea to life, including Augmented Reality, 360 photography, and wearable technology, as you build a community that represents the true essence of the company. As a consumer obsessor, I have discovered that being able to deliver a message via a unique medium in a world where even the sky is no longer the limit, is my true calling. I have experience developing marketing plans to help businesses flourish, in addition to creative and team leading experience, gained through partaking in very unique campaigns. I am highly proficienct in Adobe software, html, css, Google Analytics, SEO, and social media tools, developing distinctive social media content. I pride myself with a variety of achievements throughout my various positions, including the following: • Developed social media content for Delvinia to raise user involvement, resulting in an increased engagement of 80% over the course of my employment. • Designed promotional material for international clients at MO4, upholding their brand identity and increasing user engagement. • Rebranded and developed marketing content for Redirect Nutritional Counselling, revamping the business image to increase clientele.