Market research professional with 20 years experience (both client/supply-side) across a range of industries, research methodologies and target audiences. Skilled at designing market research programs, whether qualitative or quantitative. Skilled data analyst with proven track record of delivering insights-based storytelling to shape business strategy and executive-ready deliverables. Specialized in conducting research among B2B audiences for the high-tech industry. Research design experience includes segmentation, concept testing, product optimization, discrete choice, messaging and positioning, awareness and usage studies, brand communications, campaign evaluation, customer and product satisfaction, among others. Prior tech clients include Microsoft, Google, Facebook, LinkedIn, IBM, Xbox, ServiceNow, AWS/Amazon. Other prior clients include Eddie Bauer, J. Walter Thompson, A Place for Mom, Nordstrom, Allergan, Starbucks Bilingual, fluent in English and Spanish