A "Creatalytic Marketer"...right-brain creatively inspired with left-brain tendencies. Entrepreneurial, passionate, and accomplished B2C and B2B brand and promotional marketing executive, uniquely offering both client-side and agency-side experience, with proven ability to increase revenues and profitability, grow market share, and lead effective teams. Demonstrated strengths in strategic planning, account service, shopper marketing, partnership development & negotiation, conceptual & creative development, sports/entertainment/lifestyle marketing, new product development and launches, new business development and retail activation.