I am an engineer by qualification & a creative writer & designer at heart, Over the years Sample: "Apple" with any other name such as Samsung or Lenovo may not have settled in the global mindset of the user or non-user as it has now. Innocently though an apple as a fruit is a part of everyone's life so no one has to memorize a new word or anything around it, as the information is known and feed already, "An apple is good for you". Apple has sex appeal as well the myth says even Adam couldn't resist was the forbidden fruit.