Experiential graphic design is the art of creating impressionable moments that allow people to live, feel, and experience a brand or story - be it print pieces, yearly events, or design in a space. It is the thoughtful creation of these authentic, multi-sensory experiences to engage employees, guests, and clients in unexpected ways which in return curates a lasting impression of your message, brand, and culture. Experiential design is an incredible visual means of bringing a space to life.