Based on your budget, I will work with you to pursue the results you seek.  I’ll always be as forthright as possible in terms of the realism of those results given your budget.  

How does it work?

First, we’ll discuss your business and goals in launching or expanding your online advertising.  We’ll do all the groundwork necessary to establish your account- learn about your customers, develop and write your ads, target and launch them.  Then begins the tweaking process, which is critical to get the most out of your ads.  This can involve things like eliminating search keywords and optimizing your ad scheduling.  After these more heavy handed adjustments, we can let your ads do much more of the work and simply continue to make refinements and adjustments.  We’ll also implement relevant ads incorporating new promotions, launches and services, etc.

By the way, the beauty about this process is that you really can’t lose.  What do I mean by that?  You’ll keep all of my work and data forever.  In the absolute worst case scenario, should you decide to not move forward after the first or second month, not only will you keep all your leads and data, but your account will have already been established, ready to resume at any time.

Besides growing or augmenting your business, pay-per-click ads give you valuable customer insight.