I've written dozens of explainer video scripts for startup videos, and it's one of my favorite things to do! Video helps get the emotion and the purpose across in a much more powerful way than copy alone typically can. Adding more value-based information vs. straight literal descriptions of products and services is always key in these scripts. Being able to understand why a product or service is so great versus only how it works is huge for users, business partners, and investors. One of my strong suits is being able to effectively communicate messages and help demonstrate the true value - ultimately leading to action. With my marketing experience working as, and directly with, management & executives of startups for close to 10 years, I love working with early stage startups and businesses to help set them up for success and carve a path for growth. The most powerful tool for growth that any company can have is a deep understanding of the main value & driver for its users/consumers/partners, and I love helping identify, test, and optimize those values to be used in various mediums across the board - including video.