Hey, I'm a project coordinator at one of the media production houses in Pakitan, I take Explainer video projects and provide support till their completion. Tooks +3000 explainer videos projects in the time span of +5 years.
What are Explainer Videos?
Explanation videos are short marketing videos. They demonstrate and explain how products work, or how people can benefit from using them. This type of content is also called an explainer video. You can find explanation videos everywhere including on websites, across social media, and on the download pages of apps.
What Makes a Good Explanation Video?
Since your explanation video is the first thing visitors should come across when visiting your website (or other channels) for your product, it’s crucial to make that initial contact powerful and engaging. Here are some of the best tips that will help you create a successful explanation video.
Tip 1. The shorter the better
For explainer videos, it’s important to keep the viewers’ attention on your message. When your video is too long, the chance that your video will be viewed until the end drops significantly. Video marketing experts always advise not to go over 90 seconds, but the perfect spot for explainers is considered to be 30-60 seconds.
Tip 2. Script
One of the keys to a successful explainer video is the script. In the production process, this is the foundation and plenty of time should be invested into getting it right. A well-written script should answer the following questions:
- Who is your target audience?
- Why should your target audience choose your product over the others?
- What are the main problems your product solves?
- What are the main benefits you would like to mention in your explainer video?
- What are the product details you would like to explain in your video?
- What’s your CTA (call to action)?
Writing an explanation video script you should also:
- Use simple words. Don’t overload it with technical jargon.
- Make the explanation so simple that it would be understandable even by a kid.
- Choose the right tone that would create the right brand communication with your target audience.
Tip 3. Sound Design
You’d be amazed how sound effects can change your whole video. Proper sound design can turn a dull explanation video to a motivating message that gets people to take action. Your music track and sound design should perfectly match your product, as well as the mood and characters of your visuals. For more on the music aspect of sound design, follow this link to find The 25 Best Royalty-Free music sites.
Tip 3. VoiceOver
Voiceover artists create the first verbal connection with your audience. That connection may be so powerful that it can become associated as the voice of your brand, so be sure to choose the right artist that will sound natural for the viewer, create a mood that will help them focus on your message, and of course sound pleasant to the ears.