Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the reasons your business should have an explainer video. The average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. The first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition. Explainer videos are proven to do just that!