I create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. I also develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports. I combine art and technology to communicate ideas through images and the layout of websites and printed pages. I also use a variety of design elements to achieve artistic or decorative effects. I work with both text and images. I often select the type, font, size, color, and line length of headlines, headings, and text. I also decide how images and text will go together on a print or webpage, including how much space each will have. When using text in layouts, graphic designers collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables.