Ad Campaign with Power Editor on Facebook. Facebook offers a wide variety of paid ad options and placements, but all ads can be broken down into three elements: Campaigns: The campaign houses all of your assets. Ad sets: If you're targeting separate audiences with different characteristics, you'll need an individual ad set for each. Ads: Your actual ads live within your ad sets. Each ad set can hold a variety of ads that vary in color, copy, images, etc. With that terminology out of the way, let's dive in to creating an ad.