Facebook advertising is the fast-growing trend in the online advertisement Industry. With 1.39 billion users classified by age, location, demographics, revenue, education, and behavior, Facebook serves as a perfect platform to target the right audience with a comparatively lower cost. From page likes to website clicks, they offer a wide range of advertising solutions to suit any business. Businesses that are advertising on other networks now realize the potential of Facebook and have started spending on FB ads. Facebook Ad Setup & Management 1) Choosing the Right Ad type Ad Types Served: FB offers a wide range of advertising options. Based on the nature of the business we will choose the right choice(s) of Ad type from the below to target the potential customers. 1) Clicks to Website Reporting On: New Page Likes, Post Engagement, Post Reach, Website Clicks, Goal Conversion, CPA (Cost Per Acquisition), CPL (Cost Per Lead), CPS (Cost Per Sale), Overall Traffic & Conversion Ratio.