Here are the top 25 things I do to run winning campaigns.
1) Build the Ads from scratch
2) Write the Ad copy with proven copywriting skills
3) Select, edit, and micro-test Ad copy and images for success
4) Split-test 800 to 1000 variations of the Ad copy and images
5) Segment the Audience for clarity on results
6) Further optimize the Audience Targeting with split tests
7) A/B test landing pages with data analysis to find conversion improvements
8) Create custom events, attach tracking pixels and Google analytics code
9) Use Google Tag Manager to create attribution events and map a customer journey
10) Optimize landing pages and websites by Heat Mapping customer visits
11) Reduce FOMO with retargeting campaigns
12) Capture 10-15% more sales with abandoned shopping cart campaigns
13) Develop a high-level understanding of targeting BUYERS
14) Optimize the cost per result and conversion rates = higher ROAS
15) Create 10+ custom audiences lookalike audiences per campaign
16) Develop contest campaigns for digital and physical products
17) Test with multiple Ad types, using Lead Ads, Messenger Ads, Poll Ads, and others
18) Build out entire sales funnels with Facebook Ads
19) Connect automation using Zapier
20) Use Facebook API to find hidden targeting options
21) Implement proven conversion rate optimization (CRO) strategies
22) Closely monitor Ads Manager while campaigns are active
23) Consistently run detailed reports for data analysis to inform the best way forward
24) Have a strategy to win Ad positions in highly competitive niches
25) Never do anything to have an Ad account shut down, ever
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WHAT'S NEXT
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You will be working with someone who has a deep commitment to their craft and to helping others succeed. (You will also receive great work because I need some great reviews here on Guru :)
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