I'm a digital marketer who specializes in creating seamless digital strategies based on human behavior. I spend part of my time working on creative strategies, and the other part as a social scientists; studying how, when, where, and why a person uses social media is an integral component to any campaign. Being able to draw conclusions using social When it comes to digital advertising, the targeting possibilities are endless. Identifying targetable demographics and interests that align with your core business model is integral to any campaign. The ability to recognize when adjustments to the target audience are needed and being nimble enough to make those adjustments quickly sets me apart from other digital marketers. My digital advertising strategy revolves around a funnel. By segmenting audiences based on their online behavior, I can develop one-to-one messages that resonate with customers in different phases of the buying process. To accomplish this, I often retarget users who have visited certain pages on a brand’s website to determine where they fall within our funnel. Identifying your audience and mapping out a strategic funnel is just the beginning. The success of any campaign is contingent upon quality ad creative that resonates with your audience while speaking to your brand. I know what it takes to create effective advertisements that users won’t just scroll past in the feed.