I worked as a Facebook Ads Manager for buyandfly shop, an online store that sells car accessories and gadgets. My main goal was to increase the sales and conversions of their products by creating and optimizing effective Facebook ad campaigns.
I performed the following tasks:
- Conducted market research and competitor analysis to identify the target audience, their interests, and their pain points.
- Designed and tested various ad creatives, including images, videos, and copy, using tools like Canva, Adobe Photoshop, and Lumen5.
- Set up and managed different types of ad campaigns, such as traffic, conversion, catalog sales, and dynamic product ads, using Facebook's Ads Manager and Pixel.
- Monitored and analyzed the performance of the ad campaigns using Facebook's Insights and Analytics, as well as Google Analytics and Shopify.
- Implemented A/B testing and scaling strategies to optimize the ad campaigns and improve the return on ad spend (ROAS).
- Reported the results and recommendations to the client on a weekly and monthly basis, using tools like Google Data Studio and PowerPoint.
The results of my work were:
- Increased the sales of the buyandfly shop by 200% in three months.
- Achieved an average ROAS of 5.0 across all ad campaigns.
- Reduced the cost per acquisition (CPA) by 40% and increased the conversion rate by 30%.
- Generated over 15,000 new leads and 7,000 loyal customers for the buyandfly shop.
- Increased the brand awareness and engagement of the buyandfly shop on Facebook and Instagram.
I enjoyed working on this project and I learned a lot about Facebook advertising and e-commerce. I am confident that I can help you achieve similar or better results for your business.