Developing the overall funnel strategy for clients to ensure both the ad account and website are optimized for the highest conversion rate possible
Installing and managing Facebook pixels
Creating custom audiences and lookalike audiences
Building out campaign frameworks inside ad accounts
Writing ad copy that drives conversions
Optimizing and scaling campaigns
Providing reports for Account Managers, which includes ad spend, CPA, and ROAS data as well as creative direction for clients.
Work with design team to coordinate graphic design projects.
Communicate with Account Manager to ensure deadlines are met.
Work with web development team to produce Conversion Rate Optimization audits of client websites
Work with team to improve internal processes.