I am a Social Media Expert, specializing in Facebook Advertising. I spent two years working at Facebook/Instagram and subsequently opened my own Social Media/Facebook Ad Agency. Currently, I provide comprehensive social media marketing and management services to small/medium sized businesses in the HVAC, Traffic Engineering, Health and Wellness, and Travel industries. My experience and expertise include the following: Successfully creating, growing, and optimizing clients’ social media presence. Creating engaging promotions, special events, and original content in line with client goals. Designing, creating, testing, and implementing effective and engaging social media ad campaigns. Working closely with digital teams to ensure unified and effective messaging on clients’ behalf. Monitoring, optimizing, and analyzing paid Facebook/Instagram paid media campaigns. Leading creative effort in designing comprehensive monthly marketing campaigns in accordance with clients’ business objectives. Integrating social media with overall marketing effort to meet clients’ overall business goals. Partnering with traditional marketing companies to provide digital/social media expertise. Advising on content, scheduling, and messaging for both organic and paid campaigns. Driving consistent, relevant traffic and leads from clients’ social network presence to meet business goals. Drafting and editing social media messages that resonate with target audiences and manage day-to-day content on client owned channels. Utilizing the latest measurement and analytic tools such as Google Analytics, Facebook Insights, Twitter Analytics to track, report, and analyze metrics across channels. Working with clients to build effective editorial calendars and timelines in conjunction with their business goals. Providing in-depth and up to-date social media training to small business owners. Conceptualized and implementing clients’ social media strategies.