* Writing Copy for Facebook Ads.
* Creating some graphics for Facebook Ads.
* Generating leads and sales using Facebook Ads.
* Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
* Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
* Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
* Testing variations of ads to determine best performing
* Continuous monitoring of results and improving of ads
* Reporting of results of Facebook Campaigns
* Manage the strategy and setup of all paid campaigns.
* Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.