As the owner of UnveilTheWeb.com, a digital marketing agency, I believe in the power of an effective Facebook campaign. When coupled with an effective sales funnel, there are very few situations in which Facebook Ads WON'T serve you well. The secret behind a successful Facebook campaign is delivering a fantastic offer to a highly targeted audience. I'm going to give you very valuable information: There are two ways to do effective targeting. 1- Competitor targeting. This is when you target users that follow and buy from your competitors. If you're a content marketing company. I would target OTHER content marketing companies. They serve the same audience you do and solve related problems. 2- Lookalike audiences. These are specifically designed audiences built off of your existing customers. When you import your customers, Facebook can find people very similar to them. This is why Lookalikes are so powerful! Depending on where your business is on the value scale, we'll build your campaigns differently. Restaurants, gyms, chiropractors, and local businesses will use a discount funnel. This is where you give away a free voucher with a specific benefit. Gyms give away a free month. Chiropractors offer an initial free session. Restaurants offer a side with a main dish. Higher end businesses and service will utilize different campaign types. We can run webinars, video view campaigns, and more advanced types of funnels. No matter what your business does, I can help you succeed in a crowded market place.