We offer a Facebook branding and advertising package where we help clients build an audience on FB. We provide Facebook posting, branding and audience building to increase likes and generate fans on a fanpage. Check out this one example of how we get over 200-500+ on average engagements each post without any paid ads : http://facebook.com/outdoorshiking We are able to do this for our clients with proper targeting, custom quality content catered towards the audience and a mix of Facebook ads. This has helped us generate great results as well as ROI over time. It's important that you build up your brand so that you can get more people to your pages much easier with less advertising. If you are selling a service or a product, you will understand how great of an impact it will be for your business when you have raving fans who are actually engaged with your content. Don't just get 'likes' ... but rather get ENGAGEMENTS and fans who actually care about your content.