In this project, I assessed the performance of an advertising campaign that the customer had implemented on Facebook; to determine which ads achieved a higher number of impressions, clicks, leads, and conversions, by:
1) Evaluating the campaign objectives;
2) Reviewing the target audience;
3) Analyzing the campaign results from Facebook;
4) Evaluating Ads Campaign in terms of images and written content;
4) Reviewing all mathematical formulas using "Excel"
5) Calculating ROI for each Ad
6) Running an A/B Test for new alternatives for images, wording, and landing page on the website; and
7) Suggesting recommendations to improve the performance of the following campaigns.