*Creation: Advertise about products, writing posts about industry-related topics and promoting content on social media,digital publishing which leads for new business. *Shop Add: To create a shop on your Facebook Page is really important. *Messenger Add: Start by turning on Page messaging to respond to customers manually. To easily automate responses, use Page messaging tools such as greetings, instant replies and away messages. *Video Add: Video ads capture the attention of your audience better than any other type of add. *Maximum Reach: Build your presence and authority,Create invite-only groups for your most engaged audience members,Use organic post target, Post when your competitors are asleep, Post more, Publish videos on Facebook page. *Content marketing: Everything else you do on Facebook won’t amount to much if you haven’t built a solid following with an audience that is genuinely interested and interacts with the content that you’re posting. *Header add: Its really important. Its give a clear view about the business n the page. so its must . *Profile Picture Add: Photograph captures the attention of customers, clients and business partners, and it represents an integral part of any Facebook page. *User name add: Allows people to search and find you and your business easily without a lot of hunting around. *Cover Page: Facebook cover photo is just that picture which adorns the top of your page. To others it is a great way to increase your brand awareness and spread the word about your company across the world's most used social network.