Due to the iOS14 update and Safari, Firefox, and Mozilla have intelligent tracking prevention (ITP) algorithms, Facebook can’t track accurate data for iOS users. To fix the issue, you need to capture data directly from the server instead of browser-side through Conversion API or server-side tracking.
Here is what I will do for You:
- Setup Facebook Conversion API or Server-side tracking
- Facebook Events Tracking with GTM Server (PageView, ViewContent, Add to Cart, Purchase events)
- Domain Verification
- Browser e-commerce tracking using data layer Event
- Server e-commerce tracking using data layer Event
- Setup Page view all page, View content, Add to cart, Purchase event
- Solve IOS 14 Issue
Configure event deduplication to make sure similar events aren’t counted twice in pixel.
So, the data capturing would be more accurate.
Platform:
WordPress Woocommerce
Shopify
Others
Following access required:
FB Business Manager
Google Tag Manager
Website Backend
Universal Analytics / GA4
Please contact me before placing an order.
If you have any queries, feel free to message me.