• Conceptualization of new ideas, looks, silhouettes, moods for the coming season.
• Development of new surfaces, techniques, cuts, styles, embroideries, graphics and fabrics.
• Doing Costing & negotiating the price issue.
• Sourcing of new fabrics, trims and accessories, value addition techniques and
application of the same to come up with exciting new concepts.
• Design sketches, theme boards, color palette and illustration for conceptualization and presentation purposes.
• Development of graphics, motifs, prints and printing techniques.
• Execution of the new products and concepts from start to finish.
• Accessorisation and coordination of ensemble for the final showcase.
• Research and analysis of fashion & market trends for range development.
• Trend presentation and showcasing the theme boards, color palette to buyers.
• Developing a range of styles as per buyer’s requir