? person who consider himself as an artist and designer, trying to show a modern person in his work and at the same time imagining a concept of “new human”. This is an anthropological research, through which I can speak on the acute topics of modern world, speak in my own way, creating a symbiosis of artistic statements and their adaptation to the context of design. Design is an industry in which I have a lot of experience, I create a product that meets the needs of the audience I am guided by. Now it is becoming increasingly clear that my design should be both valuable from the point of view of a pledged idea and from the point of view of purpose and possibility of use. These are reflection on the perception of sensuality, how we express it, how it is perceived by society, whether we share this process with someone or perhaps it is the most personal and intimate thing. The theme of the relationship between man and sensuality appeared as the result of my work in the field of design. I gained huge experience trough process of studying and interacting with people in the fashion and design industry in developing not only ideologically important projects but also purposefully applicable to life. Working on something very personal, I can combine all my experience and knowledge in order to create exactly what I consider important and necessary right now. Every day I work with a lot of people, from communication with manufacturers and designers to photographers and suppliers. This whole process is a mechanism that needs to be maintained and developed and eventually turned into an independent element. I would compare it with raising a child. You develop this sincerely and honestly, giving all of yourself, rejoicing at “it” victories and worrying about difficulties along the way. And with all of this, you understand that you cannot quit it or let it die, otherwise it is a loss, fatherly loss. It is now very difficult to develop such a project in Russia, due intensity, so I see the need for communication and exchange of experience and the opportunity to develop, giving the voice to the most important topic of modern man around the world. Most people in design, fashion, art environment do not understand that the work should be paid. But what is important in all this is not that the creators cannot monetize their activities, but the fact that an attitude is built up from this non-funded system. This is an attitude within entire industries, when as a specialist you are only assessed when something is needed from you, when nobody considers result of your work to be equally important, when everyone is ready to do something for free and always - no matter how great it sounds – with poor results. After research of people meanings about work with foreign companies, giving themselves, working for the result as something personal, while feeling necessary, contacting with a professional team and have the opportunity to live (not survive) - the