As fashion illustration forms the initial face of every design. It can be defined as the basic transmission of an idea into a creative design through diagrams and drawings. Fashion illustration is a visual way of explaining different design ideas. They have played a critical role in fashion designing since the evolution of clothes. 1. It helps in visualizing the ideas: 2. It is the initial face of fashion designing 3. It promotes and propagates an entirely new trend 4. It represents the creative skills of a fashion designer / brand 5. It helps in propelling new customers Fashion illustrations help to bring in new consumers who can become potential buyers. Since they visually offer a new concept to the consumers, there is a lot of chance that the particular viewer will be convinced to purchase a new style. Illustrations help to propel customers and increase sales. They make product marketing easier.