As a business owner, performing due diligence before running social media advertising is critical. In order to understand your demographic, you must know who you are speaking to. Who is it that your product or service is representing? Why does it benefit them and what is the value? Is there a pain point that you are solving? I will help you develop marketing angles for your Facebook Ads and set-up your Ads Manager to help you optimize your Pixel data. There are so many missed data points that will help you focus exactly on who you want to target.