MIRA - Market Intelligence, Research and Analysis Relevant information brought quickly and reliable to the point. MIRA MUC is the specialist for market and competitive analysis, strategy and sales support. We offer consulting services to managers working in various sectors, branches and departments. For this purpose we offer structured research & analysis results to support the decision-making processes especially in the customer management area. Moreover, it is our goal to provide this information in a specific, client relevant context. Focussing on the client demand, we thus generate relevant and applicable knowledge (intelligence). These results are delivered quickly and condensed to the essentials. It is self understood that we also provide the raw data of our analysis to our customers including all sources. Depending on the object, scope, industry, region and product, it may be advisable to perform the project at hand on a regular basis or as part of a permanent and ongoing competitive analysis. • Quick answers to urgent questions (range, pitch, tender ...) • Permanent monitoring of the competition • Competitor Profiling • Market analysis • Financial Analysis / Background Check / Due Diligence Support While SMBs often have only limited information about the market and competition, large companies with dedicated departments regularly face a lack of time and resources for special projects. Florian Rapp (MBA, Dipl.-Wirt. Ing. (FH)) has worked in medium-sized companies as well as global corporations in the automotive, aerospace, energy, medical and ITE area. In over 10 years of professional experience in management positions and project management, he has succesfully performed in the following departments: strategy, market & competitive intelligence, marketing & sales and research & development, and - last but not least - in production management.