The first step in any design project is to organize my information. What is required? What are my goals? Since this is an imaginary project I’ll be using some filler text but I’ll try to keep it realistic with the content. The basic rules apply here: less is more. If I create a flyer that is primarily made up of large chunks of text, very few people are going to glance at it for more than a half of a second. They’ll only see that it looks like a lot of work to sort through and move on.