For companies that are looking to scale, my Fractional CMO superpowers include marketing funnel development, marketing architecture, and sales enablement. I provide strategic and operational leadership and straightforward communication. Looking forward to chatting with you. To schedule your free half hour strategy call to help you determine how I can bring value to you, please click the link: https://calendly.com/hyperflywheel/30min Michael Beaton Summary • Led redesign efforts for large site redesigns and/or experience upgrades at GM, Ford, Fleetcor • Created over a dozen customer journey maps detailing touchpoint, messages, channels, and KPIs • Strength in managing and using paid, owned, and earned channels • Hands-on usage of Hubspot, Salesforce, Pardot and other marketing technology • Led LightingSupply from Startup As Employee #1 and took it from $60,000 in revenue to 3.6 Million in revenue in four years. Responsible for branding, marketing, people, processes and technology. Toolbox: EOS (Entrepreneur's Operating System) Business Model Canvas One-Page Marketing Strategy StoryBrand 7 copy framework Magento, Shopify, Demandware Marketing Technology Stack: Segment, Mailchimp, Drip, Hubspot, Salesforce, Google Analytics, Heap, Hotjar, Funnelytics, Geru Clients: General Motors, General Motors Acceptance Corp (GMAC), Ford Motor Company, LightingSupply.com, Carson Pirie Scott, State Farm, Compuware, Covisint, Scott’s Miracle Grow, Service.com, DaimlerChrysler AG, Crewfire, Acutrack, My Lending Pal, Xiggit (Current Startup Client for Pitchdeck Development), Master Co (Tony Robbins Meditation Guru)