Also known as “CMO-as-a-Service“, “Interim CMO“, or simply “CMO Consultant“, a Fractional CMO may be the solution to your temporary leadership needs.
Sometimes you need a stand-in marketing leader, whether hiring is taking longer than you thought, you were unexpectedly left with the role unfilled, or your current lead is leaving temporarily. Other times you would benefit from a full-time experienced CMO, but you’re not ready or simply can’t afford it.
Whatever your need for a Fractional CMO, you’re not alone. Many organizations approach me to temporarily lead their marketing efforts.
Here's usually how the first 2-3 months with me as a Fractional CMO go:
1) We'll start with an audit of what you have in place and how it’s performing.
2) Together we will form a strategic plan based on the needs uncovered.
3) We'll put the plan into action by:
- Moving from high level KPIs to 3-6 month tactics.
- Working with a Kanban to define weekly sprints.
- Use mini-success plans for specific campaigns and projects.
- Syncing up during short but frequent standups.
- Performing qualitative and quantitative retrospectives each month/quarter/year.
I work exclusively with impact-focused tech startups. Get in touch or visit my website at www.priscillalavoie.com to learn more!