proposing topics about which to write or receiving assignments; gathering information about the topic; selecting and organizing the material he or she has gathered; using the written word to express ideas and convey information; revising or rewriting material; preparing advertising copy; selling one's work to publishers, advertising agencies, public relations firms, and publication enterprises; reviewing, rewriting, and editing the work of writers; planning the content of books, journals, and magazines; deciding what material will appeal to readers; reviewing and editing drafts of books and articles; offering comments to improve the work; suggesting possible titles; overseeing the production of publications; reviewing book proposals and deciding whether to buy the publication rights;