There's nothing more likely to put off a visitor to your website than boring content, riddled with cliché. The minute a reader thinks they've heard it all before, they'll be off to the BBC website to check headlines they've already looked at five times that hour faster than you can say "No Mr Bond, I expect you to die." I am a fairly normal, thirty-something Londoner with an obsessional urge to kill boredom at its roots. Take a punt on me and give your content the shot in the arm it needs to keeps your visitors so entertained and engaged their wallets fairly fly out of their pockets and open up like buttercups in springtime.