Words. Dime a dozen, you know. In a time-poor world, the movers and shakers do not have the luxury to sift through clutter to find what matters to them – 𝗬𝗢𝗨𝗥 products and services.
Enter 𝗧𝗵𝗲 𝗪𝗼𝗿𝗱 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝘁. ✌️
Anyone can muster words. Not everyone can fruit-pick the choicest ones to tease the eyeballs, never mind seduce them. The saddest thing in any form of writing is perfect copy devoid of emotions.
Profiles must be visible like beacons in the choppy seas of commercial marketing. Miss it and risk running aground.
How do you ensure internet surfers notice you? Put yourself in their shoes, like prospective pet owners – deaf and drowning in the barking/howling cacophony of a dog pound.
They file past the countless, claustrophobic cages until they instinctively stop at No 13. The molten eyes of a fuzzy number lock in their gaze through the wire-mesh gate. Not a whimper. Just a hint of a wag on the marshmallow tail as its child-like head rests on its expectant paws. The kids yelp in delight. The parents concur. Shaggy finds a loving home.
That analogy encapsulates my elixir for your restless nights:
𝟭) 𝗦𝗽𝗿𝘂𝗰𝗲 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲: No matter what the platform, it’s not easy to take a step back to write about yourself. People say don't judge a book by its cover. Reality? We do. Your profile is 𝗧𝗛𝗔𝗧 cover. Email me your main condiments. When I'm done with the seasoning, you’ll find umami on your template.
𝟮) 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴: Stop threading your worry beads. Let me write flowing content that makes your products and services stand out. With 𝟯𝟬 𝗬𝗘𝗔𝗥𝗦 of writing, I can turn your enterprise into the loveable pooch it should be. Pedestrians will ruffle its ears and pat its head without much prompting. That is 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗮𝗴𝗶𝗰.
𝟯) 𝗘𝗱𝗶𝘁𝗶𝗻𝗴/Proofreading: You reckon your content is king … until the feedback sends you scurrying back to the drawing board. Does the verb agree with the subject? Is it fewer than or less than? Is the sentence active? Passive material kills language. Are the opening lines of your content engaging? Do they provide a gripping hook to keep content flowing? Do the sums add up? Is the tone aligned to your clients' pitch? Your call.