Digital Marketing Expert, Chief Marketing Officer, Consulted 10+ Start-ups, Expert consulting with AlphaSights and ThirdBridge
My name is Madhu Jena. I have 12+ years of exp. in generating leads for multiple B2B/ B2C companies among other marketing brand activities. Currently working as the chief marketing officer for a B2B startup. I have helped many startups to lead and elevate their demand generation engine.
Here, I can help in creating a 30-60-90 GTM plan post understanding and creating product persona, help in launching few campaigns and follow up for optimization and audit. I will help in funnel and pipeline analysis.
Key Achievements:
+Increased US/UK market penetration by 57%, and decreased the CPA by 75%
+Successfully generated ~$7.5M pipeline with ABM for B2B SaaS Start-ups
+Delivered business plans supporting $1.5m revenue generation for Tech and e-Commerce Accounts
+Managed teams of more than 20 across locations
+Achieved cost reductions and increased productivity by 25%
+ Led the full revamp of website Ui/UX and Content to optimize SEO and CRO score