What is keyword research?

Keywords are important words/concepts found in your research question or thesis. A quick and dirty way to pull keywords from a research question/thesis is to choose the most important nouns; all other words are irrelevant. Using keywords to search will always retrieve more results than phrases or sentences. Keyword research is the process of finding and analyzing search terms that people enter search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

Why is keyword research important? Keyword research provides valuable insight into the queries that your target audience is searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.

People use keywords to find solutions when conducting research online. So, if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.

In addition, in the inbound methodology, we don’t create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us.

What can you get this service for 1$* 1000+ Keyword Suggestions* Keyword Relevancy* Min Monthly Volume* Max Monthly Volume* Specific Monthly Volume* Volume Range* Keyword Difficulty* Organic CTR* Combined Score* SERP Analysis* Top 10 competitor’s URLs

What type of report can you get this? * All reports are given using Excel Sheet.