Hello, my name is Mark and I am a Digital marketer with extensive experience in creating and maintaining digital marketing campaigns that deliver. I specialize in: - Social media management Why Digital marketing? What is white hat SEO? SEO campaigns can be characterized in 3 different categories; white hat, black hat, and grey hat. These different categories represent the ways that a SEO campaign is built. For instance, In black hat SEO, the campaign is mainly focused on getting results by trickery or corrupt means, I.e. adding key words with no real rhyme or reason. This type of SEO campaign leads the the search engine to see the website as something that people would not want to visit because there is no quality in the content. As a result, it will either drop the site to the bottom of the search query, or just remove the site entirely. White hat SEO focuses more on quality, not quantity. The search engine sees these sites as an authoritative site and is more likely to recommend such a site in the search query. This is after all what the search engine is designed to look for. Grey hat SEO is kind of like a mix of black and white. It is treading on the line of what is acceptable for the Search engine, this is never good because it will not produce the desired result of a good SEO campaign and is likely to get you kicked of the search results list.