- Overall responsibility to understand a brief and convert that into appealing, highly usable user-centric design interfaces, task flows, screen designs, and interaction models. - Responsible for creating the look and feel of web applications and mobile apps. - Translate concepts into wireframes and mockups that lead to intuitive user experiences. - Communicate with various stakeholders to understand the requirement and create or modify the design. - Layout as per the business requirements Identify design problems and devise elegant solutions.