Key Expetise: Business planning and strategy building to move brand and product forward Conduct researches and gathering insights about industry and consumers Big data analysis (customer clusterring) Consumer marketing and occasions Creat new product offers and developing activation calendars Communication Strategy (creative and messaging) Team development (25 members), coaching, creative sessions, etc Collaboration with production and communication agencies Culture and Audience Marketing Creating concepts and curating of brand building events Develop and implement performance driving concepts Strategy to the field initiatives Sell scripts based on negotiation principles