Responsible for the execution of ORM campaigns and communications (primarily for the US and UK consumer site as well as French site), following up on these projects, analyzing results and making recommendations. Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer. Developed accurate monthly forecasts of lead volume and costs to align with the rest of the team and assist in overall strategy development. Stayed current with industry trends to maintain and update website and marketing content for a competitive edge. Researched and tested innovative improvements to the company’s service offering and increase productivity. Optimized automotive dealership websites to boost search engine rankings, and increase organic leads. Optimize web user experience by conducting regular A/B testing within targeted geographic markets. Developed bid management rules to automate paid search campaigns; generating more leads. Manage and coordinate the creation of marketing collateral and content including social media, websites, newsletter, and emails.