In 2019 it takes a great deal of knowledge and skill to rank a website. Even simple keywords have so much competition that it can be difficult to get on page one of Google or other major search engines. As a business owner, you want to be there because of the free organic traffic. Free traffic can mean more business for you and the long-term financial success of your company. I use my own in house process and I will share a little of my method with you here. First I work with my client to determine as much as I can about their businesses ideal customer. What their wants and needs are, and how the companies product or service can meet those needs. Then I do a deep review of your current website. The report this produces is typically over 20 pages and I create a video walkthrough for the customer as well. This walkthrough is typically a 10-minute overview of the site and the suggested plans for improvement, as well as key elements from the report. Next after speaking with the client about the report and target goals for the site. I do full keyword research based on the number of target keywords the client wants to pursue. With the long tail keywords, we work to pick the low hanging fruit to create real results for our clients and traffic faster than the competition. Then we also research our long term keyword goals and start to work on those. It is important to note that every article is written with readability in mind and most have a target of a 7th-grade reading level. The purpose of this is to assure that the articles are easy to read. I then comb through each article for keyword focus, and when they are added to your site I assure that interlinking, and offsite linking is done correctly. To these articles which are over 1,000 words often to be effective I ad videos to reduce page bounce and keep your visitor entertained an engaged. These videos are also hosted on YouTube often so that we can get more page views and video views for the business at the same time. Do not worry I can also set up or manage a YouTube Channel for you as well. Next, we integrate social media accounts to get social signals to your website, and shares of all of your content. This can involve setting up your business pages on the major social sites or sharing those for you through my own channels and social accounts with many thousands of followers already. The next phase involved backlinks. Not cheap useless, and even possibly damaging backlinks but the real white hat, safe backlinks from major websites with real authority in your niche.