We, at Arbol, are more curious about dynamics of broader society, churnings it undergoes, way it prioritizes often. Arbol is all ears and is never out of sync with the ground realities of the aspiring society that is bettering itself by day. Advancement of technology has brought enormous positives to our life, we genuinely feel lucky and proud to have taken part in the rollover. Earlier, everything around us was defined by what it was known for, now same is defined by brand. In a fast-moving society, it is common to witness increased news-consumption, thanks to digital penetration. When people are bombarded with constant news beeps, consensus forming' isn't difficult. Immediate consensus has its own tit bits, making weaker brands vulnerable to quick decisions of customers.