Developing and execution of a tactical plan to execute a successful product release and promotion, and ultimately its sale to customers, including:
- GTM Foundations: GTM strategy objetives, Customers & segmentation,
- Product strategy: value proposition, mission, message.
- Market strategy: buyer personas, Storytelling, conversion funnels.
- Pricing strategy
- Sales tactics and channels
- A planned customer journey map
- Marketing tactics and campaigns
- Budget for product launch and marketing
- Plans for training the sales and customer support teams