Google has released Google Ads Editor version 2.1 that comes with a new look that is more colorful. The redesign seems way more enjoyable to look at and use than the current version. This was confirmed by Ginny Marvin, the Google Ads Liaison on Twitter who said version 2.0 is now out.
Here is the redesign first spotted by Boris Beceric on Twitter who wrote "Google Ads Editor just got a major upgrade." He shared this screenshot of the new look.
Ginny explained you can open this new page in the Ads Editor by going to Settings. There you can now choose to open Google Ads Editor on the Overview page, the Campaigns table or the view that was showing the last time you closed Editor. This screenshot above is the new overview page.
What else is new with 2.1?
Overview recommendation cardsNew overview cards are now available for:
- Top recommendations
- Asset performance
- Asset group status
Table header recommendationsEditor now shows a list of recommendations applicable to the currently viewed item type in the toolbar above the main table, so that these recommendations are featured even more prominently.
Primary Display StatusThe Primary Display Status (PDS) shows more information for campaigns. For example, it now includes reasons why a campaign may not be serving.
RecommendationsAdded support has been added for more recommendation types, including:
- Create a Local campaign
- Set a target ROAS to capture upcoming traffic increases
- Set a target CPA
- Upgrade your Local campaigns to Performance Max
- Use Display Expansion
Warning dialogue for cross-account copy and pasteEditor supports copying items in one account and then pasting them into another. However, it can’t duplicate certain information tied to a particular account. When the copied items contain references to account-specific data and you paste these into another account, Editor will drop that data and the resulting copy will be incomplete.
Editor now shows a detailed warning listing all data types that would be dropped when the user initiates a cross-account paste operation.
Validate aligned budget or bid strategyTo prevent the deletion of an aligned shared budget, Editor now shows an error when a campaign is using a shared budget but not its associated portfolio bid strategy, or vice versa.
In the budget editing dialog, Editor now shows the name of the associated strategy when an aligned budget is chosen. In the bidding dialog, it now shows the name of the associated budget when an aligned strategy is chosen.
Video-Drive conversions campaigns with shoppingEditor now supports the shopping setting (Product Feed) and product groups for “Video-Drive conversions” campaigns.
Final URL expansionAdded support for "Final URL expansion" setting in Performance Max campaigns.
Initial view on start-upEditor now allows you to specify one of the following views when a new window opens:
- Overview
- Campaigns
- The view shown when Editor was previously closed.
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