Do you run your Google Ads account yourself and want to make sure that everything is set up correctly? Or do you work with an agency but are interested in an alternative opinion?
Google Ads is a very effective advertising platform when used properly. However, there are many features and nuances that are changing on a regular basis which means trying to stay on top of your own advertising campaign whilst simultaneously trying to run a business can eat into your valuable time and resources.
Auditing Your Ads Account I will do the following.
CONFIRM CONVERSIONS
All existing conversions (leads/sales) tracking will be checked in the Google Ads interface. If any tracking is missing this will be reported. Any missing tracking codes can then be added to you website.
QUALITY SCORES REVIEW
Your Google Ads account quality score will be reviewed and suggestions will be made to improve it. Suggestions include improving CTR, relevance and landing page suggestions.
SEARCH QUERIES CHECK
I will review your search queries to find wasted spend and identify potential opportunities. This information will be used to help implement a long term campaign strategy.
BIDS AND BIDDING
I will check a bidding strategy and review if bids are set properly.
ADS AUDIT
All Google ads will be analysed to help identify which ones are performing well, by using a combination of click through rate, conversion volume and conversion rate, or profit per ad impression.
STRUCTURE AND MORE
The campaign structure will be reviewed in order to know if it is adjusted for the chosen strategy and if it is implemented correctly.
And much more!