Google Ads Account Audit

A Google Ads audit is the process of taking a close look at your existing Google campaigns and ads to evaluate their performance. We can help you to improve your results and give recommendations on how to achieve KPI. Based on the results of the audit, we’ll show you problem areas and points for growth.

Our Audit consists of the following steps:
1. Determine your goals
2. Review your performance trends
3. Check your account’s organization and structure
4. Review the basics: keywords and negative keywords, audience and remarketing, ad extensions, bids and bid strategy, bid adjustments, targeting settings, budgets, campaign URL settings etc
5. Look at the metrics that matter: ROAS, CPO, CPA, CPI, CPL etc
6. Tracking Setup: tags, conversion tracking, attribution
7. Reporting and the action Plan

The result of the Audit will be a document with full information about the quality of your ad campaigns and an understandable road map of what you should do ahead.