As a Google Ads , I will; 1. Research & develop a targeted keyword list based on your site or needs Optimized Google AdWords and/or Bing Ads campaigns attract high-quality leads and maximize your ROAI. Whether you're interested in large-scale branding, or if you want to drill down on highly-likely candidates for conversions, I will tailor your campaign to your needs. This leads to focussed advertising efforts that minimize wasteful spending and maximize Returns On Advertising Investment (ROAI). I'll identify your top-performing keywords, suggest new keywords, analyze the strength of your landing pages and help you out-rank competitors in ad visibility. I'll sift through the data provided by Google Analytics to find out who your customers are, where they are, what devices they use and how to best get your name and product to them. Before every campaign, I ask my clients; 1. Who is your target audience? If you have any questions about this stuff, don't hesitate to reach out. Cheers!