✨Client Background:
Peerzaad Dadyburjor, the owner of Docquik, a cloud-based document management system, sought assistance in acquiring paid signups for his platform. With a focus on increasing conversions and driving growth, Peerzaad enlisted our expertise to set up and optimize Google Search Ads and display campaigns for .Docquik.
✨Client Objectives:
The primary objective for Docquik was to acquire paid signups through targeted advertising campaigns on Google Search and display networks. Peerzaad aimed to achieve a high volume of conversions while maintaining cost efficiency and maximizing return on investment (ROI).
✨Implementation Strategy:
To address Docquik's objectives effectively, a comprehensive implementation strategy was devised:
✔️ Campaign Setup: I set up Google Search Ads and two display campaigns targeting relevant keywords and audiences interested in document management solutions. Each campaign was carefully structured to maximize reach and relevance.
✔️ Landing Page Optimization: A dedicated landing page (landing.docquik.io) was optimized to enhance user experience and encourage conversions. This involved optimizing the layout, content, and call-to-action (CTA) to align with the ad messaging and drive action.
✔️ A/B Testing: I conducted A/B testing on ad copies and landing page elements to identify the most effective messaging and design variations. By analyzing performance metrics, we optimized campaigns for maximum effectiveness.
✔️ Keyword and Negative Keyword Management: I monitored search terms and added negative keywords to refine targeting and improve campaign relevance, ensuring ads were displayed to the most qualified prospects.
✔️ Audience Monitoring: I monitored audience reports to identify high-performing segments and adjust targeting parameters accordingly, optimizing campaigns to reach the most responsive audiences.
✔️ HubSpot Integration: Integration with HubSpot allowed for proper lead management and filtering, ensuring that acquired leads were effectively nurtured and converted into paying customers.
✔️ Location Targeting Optimization: User location reports were monitored to identify geographic areas with high conversion rates, allowing for targeted adjustments to maximize ROI.
✔️ Conversion Rate Optimization: Continuous optimization efforts were undertaken to improve conversion rates, including refining ad messaging, adjusting bidding strategies, and optimizing landing page elements.
✨Results:
The strategic implementation of campaign setup and optimization for .Docquik yielded impressive results:
✔️226 Conversions Achieved: Through targeted advertising and effective optimization techniques, Docquik achieved a total of 226 conversions within five weeks, exceeding the client's expectations.
44 Paid Signups: Of the total conversions, 44 were paid signups, demonstrating the effectiveness of the advertising campaigns in attracting high-quality leads.
